In 2021 there are hundreds of ways you can market your business to an online audience. But with so many options, it’s hard to know where to invest your time and money for a marketing strategy that will really grow your customer base.
That’s why we’ve put together 6 quick steps to make Facebook ads your business’s new best marketing tool. Keep reading for 6 ways to get started with facebook campaigns and grow your audience today.
Start using Facebook ads today
This year, brands like Wish who focus their online marketing on Facebook have grown and grown to make billions of dollars, with no sign of slowing down. But even with these figures, Facebook ads are an underused gem that the marketing strategies of big name brands are missing out on.
Now is the perfect time to grow your business in this wide open online marketplace. Facebook ads are cost effective, easy to target, and give you full control over your campaign. Plus, Facebook marketing is currently less competitive than other platforms, so followers can find and love your brand that much sooner in an uncluttered feed. Whether you want to build an online audience for your business, or gain followers for your personal brand, your online marketing strategy for 2021 needs to include Facebook ads.
Use Facebook’s budget setting tool and spend smart
When you’re building a business or brand online, you only want to spend money that’s going to make you money, and save on unnecessary costs. That’s why you should get to know Facebook’s budget-setting feature.
You can have full control of your marketing campaign’s spending by setting a monthly budget on your Facebook ad account, and decide what ad formats to divide it between. Adverts that keep followers scrolling in their Facebook feed will be cheaper than ones which direct potential customers away from Facebook and onto your website. You have to choose the ad format that’s right for your marketing goals, but if you’re going for a more expensive option, it’s good to know that your budget is there keeping ad spending controlled, so you can relax knowing you’re only spending what’s worth it for you.
Market to your target audience with Facebook’s filters
Marketing a business online isn’t just about getting your brand’s name out there - you need to get it in front of the people it connects with. If you want maximum engagement from your audience, you have to choose them wisely. This is why targeted ads are one of the handiest features in the digital marketing toolkit, and Facebook is one of the most cost-effective places on the internet to promote your business with targeting.
Choose who sees your ads and find your niche in the online market using Facebook’s advertising filters. Do you want to market your business to a UK audience, or even a more local one, or is there a global market you want to break into? Filter by location to steer the global direction of your business. Or maybe you know you want to reach a younger audience with an interest in tennis, or cream blusher. If your goal is to drive sales, you can even target your advertising campaign at ‘engaged shoppers’ who click Facebook’s ‘buy now’ button most often. These audience filters get hyper-specific, from age range and gender to hobbies and interests, so you can market to the customers who will love your brand.
For more information on the ad filters out there, watch this video on how to build a viral Facebook ad:
Get creative with Facebook ads and keep your audience hooked
There are lots of options when it comes to the format of your Facebook advert. Still, there’s one type of content that does better on Facebook than anything else, and that’s videos. People come to Facebook to share stories and interact with real people, so bear that tone in mind. Just someone watching a two minute clip will push up your Ad’s engagement and increase your business’s profile.
Videos give you the best chance to tell your audience who your brand is, with storytelling content that engages followers and builds long term support for your business.
Two step marketing strategies to test your Facebook ad
So you’ve made your Facebook advert, and you’re confident the right people are going to see it, but is that going to translate into follows or sales? It’s time to put your marketing campaign to the test, and you can easily build this into your advertising strategy. Split releases are a super effective digital marketing strategy worth getting to know if you want to increase your brand’s reach online. Here’s how to start using this tried and tested technique.
Split marketing can save you time and money, by running an engagement focused ad first, targeted at people who are likely to interact with your business’s content, and using this to build an initial audience. Then, when the target audience is warmed up, release a traffic focused version of the ad, which directs people to your company’s website. This way, the cheaper engagement ad does the work of getting people talking about your business, warming them up before you invest in a traffic ad to present them with your service.
Make your Facebook ad work smarter with sharing
One of the golden rules of online marketing is to keep producing content. If you keep momentum up, your online presence will keep growing and so will your business. The issue with this is finding the time and budget to keep putting fresh promotional content out there. The good news is, when you advertise through Facebook your content can reach a lot more new people than you ever pay for.
How does this work? Facebook doesn’t charge you for your ad being shared, so when you make great content and invest in sharing it with your targeted group, they can spread it further and keep your content popping up in people’s feeds without you having to lift a finger. This makes well thought out Facebook ads one of the cheapest ways to advertise your business online. So, when you’re creating your adverts, always include a reminder to share the post, and watch your audience grow organically.
Whatever your business goals, follow these steps to build a Facebook marketing strategy that works for you today. Check out our other blog posts for more tips on growing your brand with online marketing.
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