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The Top Benefits of Paid Search Advertising

Well, if you want to learn how paid search advertising helps, you came to the right place.

Paid search advertising is also known as search engine marketing or pay-per-click advertising. They’re great for getting your customers and going toe-to-toe against your competition.

Let’s delve into how paid search advertising works, and how you can profit from it.

Paid Search Advertising Allows for Targeted Search Results

Getting your ads out there isn’t enough. You need to get them out in front of the right audience. Paid search campaigns allow you to promote your products to people who are looking for them.

Advertising platforms, like Google Ads, allow you to research and bid on keywords. These keywords are what people use to find your products or services. In essence, paid search allows your potential customers to come to you as they seek out your product.

A recommended number of bids for keywords is 10 – 20. This way, you can track how each keyword performs. You can look at which keyword isn’t helping your traffic and change it to something more effective.

There are also other ad-targeting tools available in advertising platforms. They allow for specific targeting such as targeting by location, device, and language. You can even use previous web visits to look for potential customers who are still looking for more.

It’s Cost-Effective

Let’s say you’re on a budget and you want to save on ads. Google Ads will only take payment from you when someone clicks on your ad. You don’t have to pay for ads that users don’t engage with.

One more benefit of paid search is that there’s no lowest amount for any spending requirements. This makes it a perfect advertising option for small businesses or startups. Add in the specified targeting advantage from #1, and you get even higher levels of engagement.

This is also cheaper than spending so much on display ads. There is a higher CPC rate associated with paid search campaigns compared to display ads. Most of this is because paid advertisements allow for specific optimizations.

Give First-Page Exposure in the Top Search Engines

Each day, people make over 5 billion Google searches, and over 4 million blog posts get published. How many people do you think need to look past the first search results page? To answer that, only very few do.

If you run a business online, you want to make sure that your page comes up in the top 5 results. It doesn’t even matter if it came up first in Google, Yahoo, or Bing. To ensure this, pay for search ads.

These top 3 search engines often have a spot or two reserved on top of their search results pages. These spots are for paid advertisements or sponsored ads. It’s one of the most effective traffic drivers for many businesses.

Better Branding

When you have paid search ads at the top of the search engine results page, you build a reputation. With organic ranking, search engines often rank pages on their relevance and quality. By now, most people know that the top results are the most relevant to their searches.

What they don’t notice is that sometimes the top results are in fact sponsored ads. In this way, your business reputation gets built up as well as your brand. According to Google, AdWords increase brand awareness an average of 80%.

It’s not only organic rankings that have requirements for trustworthiness and relevance. Search engines also have standards and set factors for paid rankings. This is how they build their own reputation as a fair and reliable search engine after all.

Take Advantage of Paid Search Ads

Remember, it’s how you handle your search advertising campaign that will make this work. No matter how many PPC campaigns you begin, if you can’t manage them, they will fail.

If you enjoyed our topic, feel free to visit our website for topics on SEO, ad campaigns, and more. You can also choose to contact us to help get you started Paid Search Advertising.

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