WHY AREN’T MY REELS GETTING REACH?
Updated: Sep 14, 2021
HERE ARE SOME WAYS TO CHANGE THAT...
Reels are the fastest way to get new followers and improve your engagement so listen up.
1. DITCH THE WATERMARK.
If you are moving your video from Tik Tok to Instagram, BEWARE! Instagram knows what you're doing, it sees you. So before the transfer make sure you get rid of that little Tik Tok logo. There are plenty of apps that will help you do this and it will improve your chances of riding the algorithm to the top of people’s feeds and getting more likes.
2. Political Content could be a problem for you.
Obviously this does not apply if you are running a political account, but posting political content means a lot more red tape when it comes to people watching, liking and sharing your reel. To grow your followers veer away from the topics that might divide them!
3. LOW-RES IS A NO-GO
Instagram has explicitly said that they will deprioritise low res videos. So to make that insta grow; shoot high quality videos, without borders and general on screen mess. Your reels shouldn’t look like they've been filmed on a potato.
4. ENTERTAIN, INSPIRE or TEACH
The most important and quickest way to get instagram followers is to make content that does one of these three things. Instagram stated this outright. So go and dazzle, grab their attention, keep it and then get them to rewatch it. The dream of getting 10k followers on instagram is in your reach- you just need to get past that crucial three second window; where the thumb either swipes you away or hovers-curious to see what you have to say, or dance, or whatever. Hook ‘em.
5. USE INSTAGRAM'S TOOLS
Instagram wants to use you to advertise their features. So use their platform natively, chop sound, edit, add music ON Instagram. Become their show pony and rise to the top of the ranks.
I know It’s hard to get up every morning and think about posting a reel, sometimes you’re just not feeling it. However I do urge you to post as regularly as possible. Gaining followers on instagram is the tortoises game, you’ve got to have the stamina. Be. Consistent.
7. Study the competition.
So now you are posting glorious, high definition reels regularly, get out there and see what everyone else has been up to in order to stay ahead of the curve. Grow your instagram organically by analysing the trends- see how other people are editing, what sounds they are using, what kind of content is hitting the mark. If you're gonna make it, you need to consume it too.
8. OPTIMISE YOUR REELS
Give the algorithm all the info you can so it can serve you to the right people. It needs to know whether you are a cafe or a funeral service, a dancing teenager or a 70 year old English professor. Hashtags are still crucial. Get 1000 more instagram likes by optimising your posts.
Take the first step to uncover your brands true potential.
Let’s scale, together.